In Greece, the flooring market is heavily influenced by high humidity and extreme temperature fluctuations. Traditional materials often struggle with expansion and contraction, leading to a surge in demand for spc flooring, which offers superior dimensional stability under the harsh Greek sun.
The architectural trend in Athens and Thessaloniki is shifting toward minimalism and efficiency. This has increased the adoption of residential vinyl sheet flooring for large-scale renovations, providing a seamless, waterproof alternative to traditional tiles in coastal villas.
Furthermore, the hospitality sector—the backbone of the Greek economy—is transitioning toward dry back lvt flooring for boutique hotels, seeking a balance between the luxury look of hardwood and the durability required for high guest turnover.
